My Name Is Man Utd: This Superfan Who Struggled to Change His Identity

Inquire of any Manchester United fan of a certain age concerning the meaning of May 26th, 1999, and they will tell you that the night was life-altering. It was the night when last-minute strikes from Teddy Sheringham and Ole Gunnar Solskjær sealed an unbelievable 2-1 comeback in the Champions League final against the German giants at the famous Barcelona stadium. It was also, the existence of one United fan in Eastern Europe, who has died at the age of 62, took a new direction.

A Dream Born in Communist Bulgaria

This individual was born Marin Levidzhov in a small Danube town, a settlement with a modest number of residents. Being raised in communist Bulgaria with a love of football, he longed to legally altering his identity to… the Red Devils. Yet, to take the name of a organization from the capitalist west was mission impossible. Had Marin tried to do so during the socialist era, he would likely have ended up in jail.

A Vow Made Under Pressure

A decade after the end of communism in Bulgaria – on the unforgettable final – Marin's unique aspiration came one step closer to reality. Watching the final from his humble abode in Svishtov and with his team losing, Marin swore an oath to himself: should his team mount a comeback, he would spare no effort to become known as that of the club he loved. Then, a miracle occurred.

A lifelong wish to walk the halls of the famous stadium came true.

Years of Judicial Challenges

The following morning, Marin sought legal counsel to state his extraordinary desire, thus starting a grueling process. Marin’s father, from whom he had learned to support the club, was deceased, and the man in his thirties was residing with his mom, working all kinds of odd jobs, including as a laborer on £15 a day. He was hardly making ends meet, yet his goal turned into a fixation. He rapidly evolved into the local celebrity, then was featured globally, but 15 years full of court cases and disheartening court decisions lay ahead.

Trademark Issues and Limited Success

The application was turned down at first for intellectual property issues: he was barred from using the title of a trademark known around the globe. Then a court official allowed a compromise, saying Marin could change his first name to the city name but that he was not to use United as his legal last name. “Yet my aim is to be associated with just a place in Britain, I want to carry the title of my favourite football club,” Marin told the court. The struggle continued.

Companions in Adversity

During breaks from litigation, he was often tending to his pets. He had many animals in his back yard in Svishtov and held them in the same esteem as the Red Devils. He christened them after team stars: including Ferdinand and Rooney, they were the celebrity pets in town. Which was the favourite cat of Man U? The feline known as Beckham.

He was often seen in full club regalia.

Progress and Integrity

He achieved a further success in court: he was permitted to include the club name as an recognized alias on his identification document. But this did not satisfy him. “My efforts will persist until my entire name is Manchester United,” he declared. His story soon led to commercial propositions – an offer to have fan merchandise produced under his new name – but despite his financial struggles, he rejected the opportunity because he was unwilling to gain financially from his favourite club. The Manchester United name was inviolable.

Goals Achieved and Enduring Symbols

A film was made in 2011. The filmmakers made his aspiration come true of experiencing the Theatre of Dreams and there he even had the chance to see the Bulgarian striker, the Bulgaria striker then at the club at the time.

Marin tattooed the United crest on his forehead at a later date as a protest against the court decisions and in his last few years it became increasingly hard for him to keep up the struggle. Employment was hard to find and he was bereaved to the pandemic. But somehow, he found a way. Born as a Catholic, he got baptised in an Eastern Orthodox church under the name the identity he sought. “Ultimately, my true name is recognized with my chosen name,” he often stated.

On a recent Monday, his heart stopped beating. Maybe at last the club's restless soul could finally find peace.

Kayla Carpenter
Kayla Carpenter

A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.